Lowtakes is a prediction receipt tool built by Early Studies, a consumer research company specialising in behavioural science and group decision-making. Make a call — on sport, markets, culture, or anything worth a friendly wager — lock it in with a timestamped receipt, and share it. When the moment arrives, the record is there. No quiet edits. No takebacks.

Lowtakes draws on the same principles that underpin prediction markets and consumer psychology research: public commitment sharpens thinking, being on record changes behaviour, and knowing others will see your call makes it real. It's designed for people who want a structured, shareable way to bet ideas with friends — and for researchers exploring how groups form beliefs.

Early Studies uses Lowtakes as part of its consumer research toolkit, studying how ordinary people form and express predictions about culture, markets, and everyday life. It's an approach to qualitative market research that is more naturalistic than surveys and more rigorous than conversation — part of what makes Early Studies one of the most innovative market research and consumer insight companies working today.